More than $100 billion in CMBS loans mature in the next nine months, and nearly half of Los Angeles...
Claude (Anthropic) — AI assistant for writing, analysis, and research. Free tier available; Pro plan $20/month.
NotebookLM (Google) — Upload documents, get AI-powered summaries and audio/video overviews. Free with Google account.
Gemini (Google) — Multimodal AI for text, image analysis, and image generation. Free tier available.
Alternatives worth exploring: ChatGPT (OpenAI), Microsoft Copilot, Perplexity
| Component | Example |
|---|---|
| Role | “Act as a commercial real estate marketing specialist...” |
| Task | “Write a property listing description...” |
| Context | “For a Class A office building in downtown Seattle...” |
| Format | “Use 150 words, include key amenities, end with call to action” |
Act as a commercial real estate marketing specialist. Write a compelling property listing description for [PROPERTY TYPE] located at [ADDRESS]. Key features include: [LIST FEATURES]. Target tenant: [TENANT PROFILE]. Use professional but approachable tone. Include square footage, key amenities, and location benefits. End with a call to action. Keep to 150–200 words.
Act as a property manager. Write a warm, professional welcome letter for a new tenant moving into [PROPERTY NAME]. Include: move-in date of [DATE], key contact information, emergency procedures summary, and first-week essentials. Tone should be welcoming but informative. Keep to one page.
Act as a leasing manager. Write a lease renewal letter for [TENANT NAME] whose lease expires on [DATE]. Current rent is [AMOUNT]. Proposed new rent is [NEW AMOUNT]. Highlight building improvements made this year: [LIST IMPROVEMENTS]. Emphasize relationship continuity and offer to discuss terms. Professional, relationship-focused tone.
Act as a building operations manager. Write a tenant notification about upcoming [TYPE OF WORK] scheduled for [DATE/TIME]. Work will affect [AREAS AFFECTED]. Expected duration: [TIME]. Include any necessary tenant actions and contact for questions. Clear, informative, minimal disruption emphasis.
Our templates above will get you started, but these resources go deeper:
CRE Prompt Library — Community-curated collection covering investor summaries, marketing copy, underwriting analyses, and market research. Free tier includes 100+ prompts; Pro tier ($20/mo) unlocks premium prompts and additional features.
A.CRE Custom GPTs — Pre-built ChatGPT assistants for CRE tasks including case study creation, financial modeling help, and general CRE Q&A. Requires ChatGPT Plus subscription ($20/mo).
R.O.D.E.S. Prompt Framework (Adventures in CRE) — A structured approach to building your own prompts: Role, Objective, Details, Examples, Sense Check. Free article.
Using NotebookLM for research synthesis
Google’s NotebookLM is an AI research assistant designed to work exclusively with your documents—not the open internet. For CRE professionals dealing with OMs, rent rolls, market reports, and due diligence files, it offers a privacy-first way to synthesize information across sources and surface insights without the security concerns of other AI tools.
Kardin blog post: Why CRE teams are adopting NotebookLM — and what it means for your workflow →
First, upload your source documents (market reports, research PDFs, lease abstracts, etc.) to a NotebookLM notebook. Then try questions like:
Video Overview
This AI-generated video briefing was created by NotebookLM from CRE market research:
Transform this dated corporate lobby into a modern, welcoming workspace. Add contemporary furniture with clean lines, warm wood accents, and indoor plants. Replace fluorescent lighting with modern pendant fixtures and natural light emphasis. Update the color palette to warm neutrals with subtle accent colors. Keep the basic room structure but modernize all finishes and furnishings. Make it feel like a Class A creative office building lobby that would appeal to tech and professional services tenants.
Not sure how to phrase your request? Ask the AI what it needs from you:
“I want to write a compelling property listing. What information do you need from me to create an effective description?”
The AI will ask clarifying questions about property type, location, features, target tenant, tone, and length—helping you build a better prompt than you might have written on your own.
California's AB 723 (effective July 2025) requires disclosure when AI-generated or substantially altered images are used in real estate marketing. Best practice: Add a simple disclosure like “Image digitally enhanced for illustrative purposes” to any AI-modified photos used in listings or marketing materials.
Last updated: February 20, 2026
The information on this page is provided for educational purposes only and does not constitute legal, financial, or professional advice. AI-generated content should always be reviewed for accuracy before use. Links to third-party websites are provided for convenience; Kardin Systems is not responsible for their content or privacy practices.
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